Robert Pratten is CEO and founder of Conducttr – the immersive experience platform. Robert is an internationally recognized thought-leader in transmedia storytelling and its application to scenario-based learning and development. He has worked with such clients as UK Ministry of Defense, the World Bank, Al Jazeera, Disney and Toyota.

He is secretary of the Human Performance Markup Language (HPML) product group for the Simulation and Interoperability Standards Organization (SISO) and author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. He can be found online as @robpratten